// ai scene
KAUST AI + computer-vision research and Red Sea Global digital teams pushing AI into hospitality, logistics, and consumer product layers.
// local signals
What's happening in Jeddah.
Jeddah carries the Western Region's commercial startup weight — e-commerce, hospitality platforms, Red Sea Global digital, and KAUST-originated AI research. Scene is younger than Riyadh's but product-focused, and senior advisory fills the gap fast.
// ux community
Smaller than Riyadh's scene but working at e-commerce and hospitality product scale, where UX errors compound fast.
// fractional
Fractional advisory is a newer shape here — most engagements start as advisory and convert to ongoing consultancy as trust builds.
// how I help
Two offers.
// good fit
If you recognise yourself here.
Pre-launch founders validating an idea in Jeddah.
Startups with broken UX or unclear product direction in Saudi Arabia.
Enterprises needing senior engineering or product leadership.
AI-assisted teams who want a human UX review before shipping.