Technical strategy
Architecture reviews, build-vs-buy calls, and a roadmap your team can execute.
// deliverables
What you get.
Engineering hiring
Role design, calibrated interview loops, and sit-ins on final calls.
Process + velocity
Find where the team loses weeks, and change the ship-rate without adding headcount.
Vendor oversight
Agency and contractor selection, SOWs, and quality checks on what ships.
// process
How it works.
- Phase 01
Diagnostic
Stack, team, backlog, velocity, known pains — written diagnostic at the end.
- Phase 02
Strategy
Architecture plan, hiring plan, and the priorities that unblock the team.
- Phase 03
Execution
Weekly cadence across strategy, hiring, vendors, and selective hands-on work.
- Phase 04
Handover
Recruit the right technical lead and hand over with context, not a cold brief.
// good fit
If you recognise yourself here.
Non-technical founders who need a senior technical co-pilot.
Startups that have outgrown their first engineering hire.
Enterprises standing up new digital products.
Teams with a lead engineer but no senior architecture sanity check.
A 30-minute call tells both of us whether there's something to build here.
// further reading
From the notes.
// note · 5 min read
The snooze button works for someone else.
A word slipped onto a 1970s shampoo bottle doubled consumption. A 1956 gear ratio still runs your mornings. Defaults are where UX either serves you or quietly sells you out, and the snooze button is the clearest case of the second one.
read// note · 7 min read
Shampoo bottles & practical UI/UX. The ultimate guide for developers.
Why a shampoo bottle is the clearest way to explain UI/UX to a developer, what the critical 0.05 seconds actually buys you, and the ten tools I lean on to bridge code and craft.
read// note · 7 min read
Affordance in software design.
Affordance is the contract an interface makes with the human in front of it. Most software breaks that contract quietly, and blames the user.
read
// also available
UX advisor. Audit, direction, and a plan you can ship